Microlise appoints Patrick Viney to lead APAC sales growth

• 13 Nov 2026
• TM Team
• 0 Comments

Microlise has appointed Patrick Viney as Regional Sales Director – APAC, strengthening its sales leadership as the transport technology provider pursues further growth across Australia and New Zealand.

Viney brings more than 30 years of enterprise sales and leadership experience across Australia and Asia-Pacific, spanning technology, telecommunications, retail, supply chain and logistics. He joins Microlise following senior roles with Telstra Enterprise, NTT Australia and JDA Software, now Blue Yonder, as well as several years working on the customer side at Woolworths.

His appointment comes at a critical time for the transport and logistics sector, as operators face mounting pressure to strengthen fleet safety, meet evolving compliance obligations and increase operational efficiency. With these challenges creating greater demand for technology that delivers practical, measurable outcomes, Viney will play a key role in supporting Microlise's continued growth across the region.

In his new role, Viney will lead Microlise’s regional sales strategy, working with new and existing customers to understand their operational challenges and identify how Microlise's technology can deliver greater value. He will also work closely with the company's product and leadership teams to ensure customer needs and market developments continue to inform the evolution of its solution

Patrick’s initial priorities will include building on Microlise’s established presence in grocery, retail and fast-moving consumer goods (FMCG), while pursuing new opportunities across wholesale, chilled logistics and other adjacent logistics and large-fleet markets.

He will also focus on developing a stronger sales pipeline, deepening strategic customer relationships and building repeatable, value-led sales approaches that demonstrate measurable improvements in safety, compliance and efficiency.

Patrick Viney, Regional Sales Director, APAC at Microlise, said he was attracted to the company’s purpose and the opportunity to help make transport safer and more sustainable.

“Microlise has a strong foundation in APAC, established customer relationships and significant potential to grow. What attracted me was the opportunity to contribute to a business focused on making transport safer and more sustainable.  Safer transport is not a cost, it’s fundamental to running a better business.

I’m looking forward to working with our customers and the wider team to understand their operational priorities, demonstrate the value our technology can deliver and build long-term partnerships. Sustainable growth comes from solving real customer challenges and creating value, rather than simply pursuing transactions.”

Patrick’s appointment forms part of Microlise’s broader investment in regional leadership, sales capability and marketing to support its next phase of growth across Australia and Asia-Pacific.