IBS Software announces Strategic Collaboration Agreement with AWS to redefine airline retailing
IBS Software announced a multi-year Strategic Collaboration Agreement
(SCA) with Amazon Web Services (AWS) to accelerate the modernisation of airline
retailing " the systems and processes airlines use to design, price, and
sell their products and services across digital and physical channels.
The collaboration brings together IBS Software's expertise in travel
technology and airline commerce with AWS's global cloud and AI capabilities to
scale and advance innovation in this space, starting with the launch of
iRetail, a pioneering AI-first retailing platform for the airline industry.
Unlike conventional airline retail systems, iRetail has been built from
the ground up as an AI-first, modular, and cloud-native platform that supports
the full Offer"Order"Settle"Deliver (OOSD) value chain.
Co-engineered by IBS Software and AWS, iRetail puts intelligence at the heart
of every interaction, leveraging IBS Software's aviation retail intelligence
and AI innovation with AWS services. The platform powers self-curating product
catalogues, real-time intent aware and hyper personalised offers, autonomous
product-agnostic orders, seamless self-regulating settlement and intuitive
service delivery - all continuously evolving with traveller behaviour, helping
airlines deliver more intuitive and personalised experiences at scale.
Today, many airlines struggle with fragmented legacy systems that limit
innovation and hinder connected and personalised experiences. iRetail addresses
these challenges by providing a unified, data-driven foundation that modernises
retail operations end to end, helping airlines innovate faster, operate more
efficiently, and maintain control of their technology roadmap - while preparing
for the next generation of agentic AI.
"Legacy systems in the travel industry have often been a root cause
of inefficiency and sluggishness regarding innovation," said Dorothy
Creamer, Senior Research Manager, Hospitality and Travel Digital Strategies,
IDC. "The vast majority (97%) of hospitality and travel operators are
investing in or exploring agentic AI. This pace of change indicates the hyper-focus
on building solid, future-ready platforms. The collaboration between IBS
Software and AWS provides the iRetail platform with a broad scope of benefits
and intelligent use cases, alongside a solid foundation to rapidly adopt newer
functionalities that will be driven by agentic AI. The iRetail platform will
also benefit from the scalability, reliability, and security that AWS
offers."
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