DP World Tour and HCLTech announce new partnership
HCLTech, a leading global
technology company, and the DP World Tour announced that HCLTech will be
the Official Digital Experience
Partner of the Tour. Additionally, the DP World
Tour – the premier men’s professional golf circuit of the European Tour
group – has selected HCLTech to lead a multi-year program transforming the
Tour’s global digital presence, with a strong focus on fan-centric innovation.
HCLTech will
design and deliver next-generation digital experience platforms – anchored by
the DP World Tour website and app – to reimagine how fans worldwide discover,
follow and engage with the sport of golf. In addition, HCLTech will serve as an Official Marketing Partner of
the Tour, with Official Partner status at five DP World Tour tournaments each
season, along with significant hospitality, on-site and digital activations.
The DP World
Tour, known as golf’s global tour with players from 46 nationalities, operates
in an increasingly data-rich, real-time environment where fans expect seamless
access to live action, storytelling and insights across devices and
geographies. HCLTech will bring together its expertise in digital
engineering, experience design, data platforms and
large-scale transformation to build high-performance,
scalable web and mobile platforms that are intuitive, resilient and aligned
with the Tour’s global brand.
The transformed
digital ecosystem will serve the needs of fans, on-course spectators, players
and coaches, as well as media and commercial partners, enabling effortless
access to live content, immersive experiences, in-depth analytics and
personalized fan journeys across every interaction.
Speaking about
the partnership, Jill Kouri, Chief Marketing Officer,
HCLTech, said, “We’re excited to partner with the DP World Tour
– as both a client and a core marketing activation partner. On the client side,
we’re excited to be involved in a digital transformation program that will make
it easier for fans to discover, analyze and share the moments that matter. From
a partnership perspective, the collaboration further amplifies HCLTech’s global
brand presence, expanding our reach to diverse international audiences,
primarily in Europe,” she added.
“The DP World
Tour has a truly global fan base, which demands a world-class digital ecosystem
to engage fans seamlessly, week after week. As we continue to elevate our
digital ambition, we selected HCLTech for its deep engineering heritage, proven
expertise in building large-scale, always-on digital platforms and its ability
to translate technology into meaningful fan experiences. said Michael
Cole, Chief Technology Officer, DP World Tour.
Max Hamilton, Executive Commercial Director, DP World Tour, added, “Golf is
traditionally the ‘sport of business,’ and the Tour’s global platform provides
a targeted and flexible platform for HCLTech to showcase their innovation at
scale and connect with audiences worldwide.”
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