Canon Central North Africa appoints Tushar Vashnavi as the new B2B Business Unit Director
Canon Central and North Africa
(CCNA) announces the appointment of Tushar Vashnavi as Business Unit
Director, Business-to-Business (B2B), effective
immediately.
In his new role, Tushar will lead Canon’s Integrated Printing Solutions Group across the
region, focusing on strengthening business execution, deepening distributor and
partner engagement, and expanding the delivery of value-driven printing, document, and workflow solutions. His
leadership aligns with Canon Central and North Africa’s strategic focus
on Innovation, Customer, and Employee Experience (ICE) to support sustainable growth.
Tushar brings more than 14 years
of experience within Canon, supported by a strong background in industrial and
B2B environments. His career progression across product management, sales
leadership, trade business, strategic planning, and enterprise transformation
has given him a comprehensive understanding of Canon’s portfolio, commercial
models, and partner ecosystem, positioning him well to lead the B2B business
with both strategic and operational depth.
Commenting on the appointment, Somesh Adukia,
Managing Director, Canon Central and North Africa, said: “Tushar’s appointment reflects our
focus on leadership continuity and execution excellence within our B2B
business. His regional insight and cross-functional expertise position him well
to further strengthen our integrated printing solutions portfolio and partner
ecosystem.”
Speaking on his appointment, Tushar Vashnavi said: “I am honoured to take on this role
and grateful for the trust placed in me. I look forward to working closely with
our partners and teams to expand our integrated printing solutions and drive
sustainable growth across the region.”
Tushar’s appointment reinforces Canon Central and North Africa’s
commitment to customer proximity, service-led value creation, and the continued
evolution of its integrated printing solutions across Africa.
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