Airtel launches 'Business Name Display' on mobiles
Airtel has launched ‘Business Name Display’, a new service
which the telco says will do a lot to increase customer engagement and reduce
spam calls.
The service enables businesses to display their brand name on
the recipient’s mobile screen during outgoing calls, with Airtel says fosters
trust and helps customers distinguish legitimate business calls from spam.
Airtel says its anti-spam initiatives have led to more people
ignoring calls flagged as spam or from unknown numbers, but has also resulted
in unintended consequences where calls from businesses getting tagged as spam.
"Consequently, customers were missing on critical calls
from banks, food delivery, courier delivery, hospital for critical doctor’s appointment
et al," Airtel says.
"The 'Business Name Display' solves for this challenge
and facilitates a relevant yet safe communication environment enabling end
customers to make informed decisions on all incoming calls, which will display
the name of the company the call is from.
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