Zupee Diversifies Into Content With Launch Of Zupee Studio
Zupee,
India’s leading online gaming platform, has announced the launch of Zupee
Studio, marking its expansion beyond gaming into the broader entertainment
space, as per media report.
With the tagline “India ka Apna Entertainment”, Zupee Studio will focus on building original content and entertainment IPs, aiming to capture a wider share of India’s digital engagement market. The move comes as the company looks to leverage its user base and technology expertise to diversify into adjacent entertainment segments.
The
initiative underscores a larger industry trend where gaming companies are
branching into content, community, and entertainment ecosystems, creating
multi-platform engagement channels for Indian audiences.
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