NetApp Data Platform Powers Data Operations for Super Bowl LX
NetApp, the Intelligent Data
Infrastructure company, announced that it is powering data operations for Super
Bowl LX. As the Official Intelligent Data Infrastructure Partner of the San
Francisco 49ers and the National Football League (NFL), NetApp provides the
enterprise-grade data platform that powers the digital and physical experiences
for football fans, whether watching the game from Levi’s® Stadium or from their
couch on the other side of the world.
“The world runs on data, even in
an industry as physical as sports,” said Gabie Boko, Chief Marketing Officer at
NetApp. “Optimizing data for innovation isn’t just about where the data lives,
but also about how it moves. There is no place where that will be on display
more clearly than Levi’s® Stadium during the Super Bowl. While the stadium is
not a traditional data centre, during a game, it transforms into an interactive
data centre because data is moving everywhere.”
As football has evolved with
technology, the increasing amount of data produced by the sport could easily
get lost in chaos. Sensors to capture information about each pass, photos and
videos to capture each play, and online fan interactions across social media
all create new data points to serve as a permanent record of each game. And
this year, all the data created for Super Bowl LX will flow from Levi’s®
Stadium, one of the most technologically advanced stadiums in the country. To
prepare for the massive streams of data created for Super Bowl LX, the 49ers
and the NFL have built an Intelligent Data Infrastructure leveraging NetApp
solutions, giving them the right foundation to Unleash Genius.
“With Levi’s® Stadium being
located in Silicon Valley, we already hold our technology operations to a high
standard, but as the host of Super Bowl LX, we need to deliver an exceptional
experience for NFL fans wherever they are,” said Costa Kladianos, Executive
Vice President and Head of Technology at the 49ers. “High-performance storage
is a critical part of our data operations, enabling us to do everything from
powering the largest outdoor 4K display in the NFL to tracking our retail and
concessions inventory in real time. NetApp powers the Intelligent Data Infrastructure
we need to deliver a world-class fan experience.”
“The NFL has been rapidly
expanding its international presence over the last season, including hosting a regular-season
game in Madrid for the first time in 2025,” said Gary Brantley, Chief
Information Officer at the NFL. “Data is a key component of reaching more
people around the world with high quality interactions. Intelligent Data
Infrastructure powered by NetApp solutions enables us to deliver the same level
of fan experience whether we’re playing in Silicon Valley or on another
continent.”
The NFL’s global fans want a
seamless experience, no matter where they are. Whether a fan is attending Super
Bowl LX at Levi’s® Stadium or streaming in London, data ensures the excitement
reaches them the same way, every time, everywhere. From managing video files to
translating social media posts in milliseconds, Intelligent Data Infrastructure
ensures every fan feels connected.
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