Data On Demand Appoints Industry Leader Denise Crossley
Data On Demand, the multi-award-winning provider
of data and insights that help organisations create better outcomes for
consumers, announced the appointment of Denise Crossley to its Board.
Crossley is the former Group CEO &
current NED of Lantern Group and served for more than 20 years as a
Non-Executive Director of the Credit Services Association (CSA). She brings
extensive experience in debt recovery, operational governance and the
responsible treatment of vulnerable customers, in addition to her work as a NED
and Consumer Duty Champion at Snap Finance UK.
The appointment follows a period
of strategic momentum at Data On Demand, including the buy-back of shares from
its original investor and enhancements to the company's Go-To-Market
capability.
The Board expansion supports the next stage of growth for the company's
flagship products, including FinTrace which bridges the data gap to help
organisations improve engagement with people in debt, and
KnowYourVulnerableCustomer (KYVC) which aggregates best-in-class alternative
datasets to help identify and support vulnerable customers.
Stuart Murgatroyd, CEO of Data On Demand, said: "Denise is a
highly respected leader whose practical insight into debt recovery and
vulnerability will be invaluable as we scale.
"We are targeting 100% year-on-year ARR revenue growth in the
next two years and are excited that Denise will be with us on this journey. As
FinTrace and KYVC continue to deliver measurable impact, Denise's appointment
strengthens our board at a pivotal time for growth and execution."
Denise Crossley said: "I'm delighted to join Data On Demand.
The team's commitment to responsible data use - improving engagement,
protecting vulnerable customers and driving better outcomes - aligns with my
values and experience. The next three years will be an exciting time for the
business and I'm thrilled to support the team as they enter their next chapter
of growth.”
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