Pure Storage Named A Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms

• 09 Sep 2025
• TM Team
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Pure Storage, the IT pioneer that delivers the world's most advanced data storage technology and services, announced it has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms, positioned highest in execution and furthest in vision.

Gartner defines enterprise storage platforms as the market consisting of products, value-based services and delivery methods designed to support diverse block, file and object storage workloads and use cases1. In our opinion, this year’s new Enterprise Storage Platforms category reinforces what organizations around the world understand—the Pure Storage Platform delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of uses across on-premises, public cloud, and hybrid environments. For the previous five years, Pure Storage was positioned highest and furthest in the Gartner Magic Quadrant for Primary Storage Platforms2.

The rise of AI is creating exponential growth of data volumes and business demands. But traditional storage models have been unable to keep up—creating fragmentation, silos, and data sprawl. Delivered by the Pure Storage Platform, an Enterprise Data Cloud (EDC) enables organizations to unify data from across their estate into a virtualized cloud of data that is governed by an intelligent control plane for easy management - all of which is delivered as a service. Powered by Pure Fusion, the Pure Storage Platform allows customers to create their own Enterprise Data Cloud—empowering them to manage their global data estate with the control, automation and tracking needed to lead in a data-driven world.

“Pure Storage delivers data storage and management at scale—automating and simplifying customers’ global data storage environment. Only Pure Storage has innovated an architectural approach that allows customers to better manage their global data, not just their storage,” said, Charles Giancarlo, Chief Executive Officer, Pure Storage.