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CrowdStrike and Qualtrics Extend Security for Customer and Employee Experience Programs with ......

CrowdStrike and Qualtrics Extend Security for Customer and Employee Experience Programs with ......

CrowdStrike and Qualtrics announced a new integration that adds a new layer of security to customer and employee experience programs, giving organisations real-time visibility to detect and address risks proactively.

The integration connects CrowdStrike Falcon? Shield with the Qualtrics? Platform to provide organisations with real-time visibility and automated protection for user activity, permission, configurations, and data access. Security teams can now detect misconfigurations, flag unusual access, identify bot activity, and enforce policies automatically within Qualtrics to reduce risk, strengthen compliance, and secure the experiences that drive customer and employee relationships.

With data misuse ranked as consumers’ top AI concern (53%), organisations that demonstrate trustworthy data practices see up to a 10-point increase in customer comfort with personalisation. Through the new Qualtrics integration, Falcon Shield extends protection into customer and employee experience programs, recognising their growing business impact and the sensitive data they hold. Organisations can now trust their data is protected at the highest levels out of the box, allowing them to scale and accelerate their investments in customer and employee experience.

“Every company competes on experience, and experience is built on trust,” said Daniel Bernard, chief business officer, CrowdStrike. “By integrating Falcon Shield with the Qualtrics XM Platform?, we’re helping customers secure their most valuable data and ensure the integrity of every interaction. Together, we’re enabling organisations to innovate faster and operate with confidence.”

"Trust is the currency of innovation in business today, especially when delivering exceptional customer and employee experiences," said Assaf Keren, Chief Security Officer, Qualtrics. "Through this integration, our customers have the visibility and control they need to secure AI-driven workflows while moving at the speed modern business demands, as well as knowing their data is protected by the highest standards of security and ethics.”

 

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