CES 2026 Sees AI Industry Shift Focus from Hardware to AI Product Deployment
At CES 2026, industry
discussions around artificial intelligence are moving beyond hardware
innovation and toward the challenges of taking AI-native products from launch
to global adoption. This shift was a central theme at "CES 2026: Builders, Brands and Beers", a side event co-hosted by Subotiz and global founder
community Seamate, featuring insights from Jeff Li, Founder and CEO of Subotiz.
Founders, product leaders,
investors, and industry observers gathered at the event to share insights on
how AI-native products can succeed globally beyond launch and ongoing technical
advancements. With AI hardware becoming more widely available, attendees
observed that competitive advantage increasingly depends on operations,
software experience, and monetization models that support global growth.
Jeff Li, Founder and CEO of Subotiz, shared
his perspective at the event, on the post-launch challenges of scaling
AI products worldwide. Drawing on his experience working with
globally dispersed product teams, Li highlighted commercialization challenges
that often surface later than expected.
"As
AI-enabled products scale internationally, issues around payments reliability,
subscription continuity, and regulatory compliance tend to appear after
launch," Li said. "They're easy to underestimate early on, but they
quickly shape growth trajectories and market decisions."
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