Barracuda Advances Partner Success Program with New Offerings and Experiences
Barracuda Networks, Inc., the cyber resilience platform leader making security easy for all size business, today announced new advancements to the Barracuda Partner Success Program. Building on the recent program modernisation, new offerings and experiences help MSPs and channel partners deepen expertise, operate more efficiently and unlock new opportunities for growth and profitability. “At Barracuda, our partners are at the center of every decision we make, from product innovation to go-to-market execution," said Michelle Hodges, Senior Vice President of Global Channels and Alliances at Barracuda.
"We’re creating more opportunities for
partners to engage customers, sharpen differentiation and grow their business —
and making it easier than ever to do so. These enhancements reflect our ongoing
commitment and our belief that partner success drives superior customer
outcomes.” Barracuda is introducing a reimagined partner experience that adds
advanced demand generation capabilities. It is anchored by a state-of-the-art
through-channel marketing automation platform supporting co‑branded campaigns,
social and email syndication and turnkey “do‑it‑for‑me”
execution. Extending that investment in partner growth, a forthcoming
Partner Locator will further elevate partner visibility, credibility and
differentiation by connecting customers directly with certified partners and
fueling high‑intent opportunities. These enhancements complement the company’s
AI-powered BarracudaONE cyber resilience platform by giving partners a more
connected, intelligent experience across customer engagement, enablement and
growth activities. They help partners move faster from identifying
opportunities to delivering measurable customer impact. Barracuda is also
expanding the recently launched Barracuda Mastery Program with deeper role‑based learning, new
technical labs and advanced sales and technical badges that strengthen and
validate partner expertise. New role-based segmentation and automation within
the Partner Portal — including a guided journey that helps partners jump-start
activities like co-selling — simplify activation, accelerate time to value and
make it easier for partners to scale their business with Barracuda. Accelerating
Partner Growth “Barracuda’s expanded training,
certifications and partner recognition programs give us the tools to build
expertise and stand out in a crowded market,” said Sean Furman, President at
STF Consulting. “These investments elevate our credibility as a strategic
advisor and translate directly into greater customer value, stronger retention
and new opportunities to grow high margin recurring revenue.”



























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